Thursday, 7 October 2010

Portraiture


Application
Portraiture photography is often used to expressive the likeness personality and even the mood of the photography. A portraiture photo is often not a snapshot, but used to created an image of a person in a still position. A portrait often shows a person looking directly at the camera. Most of the photography try to capture an expression that werent on the camera, unlike in the 60's when the rich wants there expression to be shown on the camera so they'd pull a look on - instead of making it look natural.

Richard Avendon tends to do black and white photo's none really colour. His photo's show emotions and natural side of the people in them. None really look afticially done. Richards fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century.


Context
Portraiture is used in our everyday lives, companies often used portraiture to advertise on such as: Leaflet, posters, bulltinboards, newspapers, magazines one of the biggest use's of portraiture would be either magazines and the internet. I think some companies tend to use portraiture a bit more then landscape because if your publishing you poster or printed advert on paper in a magazine or online or a newpaper, it doesn't take up so much space compared to landscape. Which in some case's can take up the who 2 pages (In magazines, newspaper).
Money has the the queens head on it as well as bank notes. Business's use them to brand there products so people are aware it's from their company and no one else's.


Techniques
TEXTURE plays a big part.
If texture is a big part of your subject, make it stand out and make it obvious. Match up the textures between your subject and your background. You might even try texturizing the entire photo for additional impact.
In the begining of portraiture it was often used for the royal family, they got to pick the senerare of the photo, the clothing and jewerlly. They often wore alot of accessories such a gold more than silver, crowns etc. Anything that had a high price tag they'd wear - to show show people who were viewing the photo that that they had the power and the money also, to have an affect on the portrait. During the mid 60's photographer would just walk down an old street and try and capture an unquie portraiture image.

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